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You probably sense it every day. There ARE more customers for you out there than you could possibly handle. But how to you FIND them? And how do you find them COST EFFECTIVELY? Imagine having a strategy that recently produced a 3,000% surge in qualified prospects for ‘cents in the dollar’! … MORE
One media cost of your new ad will probably cost you more than this entire marketing service. Which puts things into perspective. But the REAL cost isn’t the placement. It is running AN AD THAT FAILS to produce leads and sales opportunities. If it’s a Yellow Pages ad, it’s more so because it’s ‘locked in’ for a year. Here are 3 vital ways to MULTIPLY your outcomes from your ads. … MORE
‘Gold dust is falling through your floorboards’. And the frightening thing is, it is ‘invisible’. It’s the little cracks that occur in your sales process that let profits sieve away. One client discovered just how BAD it was, and fixing the ‘cracks’ improved his ‘conversion’ to sales from 5.3% to 25%. The impact on his profits? Immediate and MASSIVE … MORE
Most businesses and firms undercharge for a host of reasons. And it is costing them tens or hundreds of thousands in lost revenue. Don’t they give great value? YES, fantastic value! They just don’t ‘educate’ their clients to it! … MORE
Let’s be real. It’s a competitive and often price sensitive market out there. So you HAVE to discount to get the job right? WRONG! When you know these simple secrets to creating quotes and proposals that WIN, you will too. … MORE
Ever had to write a newsletter? Unless you love writing and have a gift for written communication, it can be excruciatingly painful. That’s why so many newsletters never make it past issue one. Which is really a shame. Because newsletters … either in a printed version or electronic … can be a superb tool for building relationships with your clients or prospects. great. But what do you say? How do you keep it interesting? And how do you turn ‘news’ into more business? … MORE
It won’t have escaped you that YOUR livelihood, your future, the performance of your business, is in the hands of your staff. If they have amazing sales skills, are brilliant on the phone, and they are excited and motivated to be part of something BIG with you, then your profits will go ballistic! Question is … how do you get time to take them to training seminars? Imagine a ‘virtual training room’ where they learn to perform like superstars sitting around your computer! … MORE
You’ve probably heard that your client base is pure gold. When one of our clients used our strategies to unleashed the awesome power of building loyalty through a client nurturing system, his business just exploded, and his profits went through the roof. He not only broke local sales records, he shattered world records from his regional business. … MORE
It’s tough looking at a blank sheet of paper or screen NEEDING an answer, but not knowing where to start. However, when you know what works, what attracts the eye, what compels prospects into action, the task becomes easier. Even enjoyable. No longer so daunting you put it off until later. And you don’t have to be ‘arty’. It’s all about the right strategy and having a design system for success.… MORE
Do you know what sets the super performers apart when it comes to selling? It is NOT that they are smarter than you. Or that they work harder. It’s that they know how to ‘lay ground rules’ so they control the transaction, and WIN sales more often. This one skill alone will pay for your subscription a hundred fold. … MORE
There’s a myth than anyone can use the telephone. Yes, anyone can pick up a phone … but as a business tool, the telephone comes with vastly more responsibilities and pitfalls. Your phone is ‘the shop window’ to your business. Depending on your industry, your telephone is possibly the LIFEBLOOD of your business. So why would anyone leave this to chance? … MORE
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