Take your team through Telephone Skills training

There’s a myth than anyone can use the telephone. Yes, anyone can pick up a phone … but as a business tool, the telephone comes with vastly more responsibilities and pitfalls. Your phone is ‘the shop window’ to your business. Depending on your industry, your telephone is possibly the LIFEBLOOD of your business. So why would anyone leave this to chance?

If you’re going to maximise your business opportunities, your people MUST have professional telephone skills. Skills to turn seemingly casual enquiries into sales, to be a problem solver and not an information-giver, to control the call and lead the caller ethically to the desired next step … ALL of these vital skills impact massively on your profit line. Without them, you’re potentially losing more than you imagine.

If this sounds exaggerated to you, we suggest you measure what happens when your people take or make calls. How many sales enquiries DO convert to a sale? How many times is the outcome simply, “I’ll send you some information …” which rarely eventuates in a sale.

One of our clients, whose story you’ll have access to in the Entrepreneur Library, THOUGHT her team were ‘converting’ eight out of ten enquiries on the phone to a sale. When she measured it, it was 18%! Devastated as she was, it was the turning point in her business. By training her people, (and continuing to measure their performance), the success rate climbed to 28% and then to 42%. That is a 233% INCREASE in sales over the phone.