What are the resources in the Marketing Help Online ENTREPRENEUR LIBRARY … and why will you use them profitably every day?
Here's a ‘sneak preview’ of what full ‘Inner Circle’ members have at their fingertips. Don’t be put off by the sheer magnitude of this resource. Already there are well over one hundred tools and resources in this library, but each is uniquely designed for quick access and quick answers. Yes, the list of resources below is very long ... (some tell us, OVERWHELMINGLY so) ... but remember the Library is excitingly media rich to deliver you accurate practical answers to your day to day business problems. In other words, just as when you walk into a modern library, you don’t try to read a million books, but you go for the ONE answer in the ONE book, on the ONE shelf … so too is the Entrepreneur Library organised for you.
‘Virtual Training Room’ - Your Suite of Videos
The Video Training Room offers quick, tightly focused, intentionally brief videos that demonstrate how to maximise sales on the telephone, retail selling, and professional sales presentations. These videos are used by Inner Circle members for regular staff training and new team member inductions .
How to have Customers HAPPY to Pay Full-Price (Video)
Knowing how to handle customers who shop around can make your sales and profit explode. Once you and your team have been through this step-by-step video, you will never look back!
How to take control of Sales Presentations and GET the sale (Video)
A quick but powerful guide to controlling the sales presentation where the logical process leads to a sales agreement being signed. Never be caught out with another ‘we’d like to think about it’, ‘the timing’s not right’ or ‘I have to talk to my partners’.
Anyone Can Be Retail Sales Superstar (Video)
The easy-to-follow formula that separates sales ‘superstars’ from ordinary salespeople. Once your sales team understand this disarmingly simple approach, you’ll boost sales many times over.
Create ‘Moments of Truth’ (Video)
How a few simple skills can help create a positive experience for customers, and significantly increase sales.
Add Value for Your Customer and Profit to Your Margins (Video)
How to overcome the aversion to ‘cross-selling’, create a systems approach, and attract customers who are happy to pay your price.
How to Double Your Sales with a few Simple Questions (Video)
Top sales performers achieve much higher results than their peers and do it effortlessly. They’re typically not more intelligent, harder working or more knowledgeable – they just have a different mindset. Learn their secret and start using it … and watch your sales soar.
Are Your Frontline People unknowingly losing you sales in the first 30 Seconds? (Video)
People make the decision of whether they’re going to deal with you in the first 30 seconds. This video quickly teaches your frontline people how to make an exceptional impression that'll give you the best chance to secure the sale.
How to Avoid ‘Thanks, I’ll call you back’ on the telephone (Video)
Far too many enquiry calls end up with ‘thanks, I’ll call you back on that’ or ‘Could you just send me some information about that?’ Learn how to turn those calls into sales.
How to Maximise Conversions on the telephone (Video)
Learn the four quick-and-easy steps to converting enquiries into sales. A powerful video for all businesses and professional firms.
Vital Receptionist Skills for a competitive edge (Video)
Your telephone is the ‘shop window’ to your business. NO business should be without these vital skills, yet few have them. Now you can ensure ALL your people are GREAT on the telephone. An absolute MUST for receptionists.
Why ‘I’ll put a brochure in the mail’ is a sales killer (Video)
Simply offering to put a ‘brochure in the mail’, no matter how polite or efficient you are, will actually kill off most of the sales you would have otherwise got. This video teaches you the best practice for handling those enquiries and maximising sales.
The ‘Audio Suite’
The Audio Suite offers short 'audio segments' that quickly explain powerful strategies, with ideas and tips for rapidly building your profit, loyal customer base and business .
Why Your Ad might NEVER work (Audio)
This audio cuts through the myths and gives you the cold hard facts on advertising effectively. Not only will this save you wasted advertising expenditure, it will open up 'customer floodgates' you never knew you had.
The Secret to Making Your Product or Service absolutely irresistible (Audio)
How to combine powerful buying motives, identify your ‘magic story’ and how to harness ‘outrageous’ risk reversals to make your product or service irresistible.
Why You’re Sitting on Lead-Generating Dynamite and probably don't even know it! (Audio)
Why your industry knowledge is absolute dynamite for your business, once you know how to harness it, and apply this lead-generating marketing strategy.
Are You a ‘Best Kept Secret’ … and is it costing you customers? (Audio)
A valuable lesson on how to impassion your customers with the incredible value of what you already do, and catapult your business beyond your competitors.
How to tell your ‘Magic Story’ so people rave about you (Audio)
How to define your ‘magic story’. Re-articulate it so that you stand head and shoulders above your competitors.
Have You Got a $5,000 Consulting Weekend Mindset? (Audio)
This is for ANYONE who needs to position themselves in their market. This audio walks you through a positioning ‘mindset’ that could potentially revolutionise your business.
Positioning Quotes and Estimates so you don’t lose any more clients (Audio)
‘Tear up your quote forms!’ A fairly provocative statement. And for many businesses, doing quotes is the only way they get business. Or that’s what they THINK…
How You Can Comfortably Charge What You’re Worth (Audio)
You are probably giving away ‘freebies’ everyday, losing customers for it, and not even realising it. Learn how to charge what you're worth and have even more business come to your door!
Do you GIVE AWAY Years of Your Expertise for NOTHING? (Audio)
This audio segment gives you some real insights into how to ‘dimensionalise’ what you know, and then to present it so others value you at a higher level. The ramifications of implementing this idea could be phenomenal for your business.
‘How Come You’re So Expensive?’ (Audio)
Why you should RELISH that question! Learn how to instantly turn this question into a positive business creator. You’ll never discount again.
The 3 Ways to Grow Your Business (Audio)
This simple formula, when explained in this methodical structured way, has been responsible for explosive business growth and profit. You can’t afford not to have this path to profit clearly in your mind.
Where’s Your Business Coming From? (Audio)
Understanding where your sales are actually coming from sounds so basic. Yet few businesses understand the ramifications of this questions … and why they could find they’re actually sitting on a hidden goldmine of new business.
CRM System for Customer Loyalty, Increased Customer Expenditure and Increased Referrals (Audio)
Learn how you can systematically (and within any budget) build relationships with customers so they stay loyal, spend more with you, and constantly refer you more loyal customers.
How to Create a Market of your own without competition (Audio)
Learn how to create a well-developed USP, execute it in every aspect of your business, and carve out a market of your own without competitors.
Do Your Have Customers who truly Value what you deliver? (Audio)
How to have fewer customers, but earn much, much more!
How to Turn Customers into Advocates – and reap the benefits (Audio)
A simple but extraordinary method a retailer used to increase purchase frequency of his customers by 250%. And produced bundles of referrals.
Never Discount Again! (Audio)
When you see the impact of discounting on your profit line, you’ll never be tempted to discount again. The statistics don’t lie! This audio will teach you how to get sales without discounting.
How a Professional Service changed their clients' perception in just one ad (Audio)
You’ll stop giving your expertise away cheaply when you hear this audio segment. You'll get prospects to VALUE your information so highly, they’ll PAY you to come and show it to them.
A Clever, Powerful but Ethical Value Positioning Strategy (Audio)
This audio describes how a pool builder was able to generate more qualified leads and higher value sales by using ‘the psychology of the second interest’. You too can easily implement this strategy in your own business.
Why Collecting Qualified Names is a MUST for ANY Business (Audio)
You may laugh and shake your head in disbelief when you hear this very brief audio, but the message is imperative. When you hear how the so-called ‘experts’ can get it so wrong and miss an opportunity worth millions, you will never make the same mistake.
Are YOU the World’s Best Kept Secret? Another take on this key question. (Audio)
Be able to educate your prospects and customers on your true value – a value you may not even have realised you had – and doors you thought were permanently closed will swing right open.
The ‘e-Book Reading Room’
The E-Book Reading Room offers practical ‘toolkits’ with an abundance of easy-to-implement tools and tips for any business looking to grow profit.
E-BOOK: ‘Write & Design Your Own Ads, Brochures, Sales Letters, Direct Mail, Flyers & Sales Presentations’ 94-page E-Book – (Value $74.00)
E-BOOK CONTENTS
Business IS a ‘jigsaw puzzle’ of possibilities
- The ‘Anatomy’ of a communication piece and ‘reader gravity’
- The 8 Key Elements of Communication
- Effective Writing Skills – little known secrets of the best in the trade
- Connectors! – take the shackles off and power through the task of writing
- The writing formula of the pros - A.I.D.C.A. – still as effective today
- Guidance and a copy checklist from the ‘Hall of Famers’
- In the electronic fast paced age – long copy or short? You may be surprised.
- The FAB formula and ‘Which means … and so that’ … making your copy ‘sizzle’!
- Writing your headlines – the secret 1,950% multiplier that almost no one tests
- Proven POWER WORDS from the 100 greatest headlines of all
- Let’s write some ADS
- Beautiful ad that failed … and ugly ads that produce an avalanche of leads. Who knew?
- Packaged Information – the concept that generated a 3,000% increase in response
- Examples from all kinds of businesses – financial, professional, trade, technical, retail, sport, recreation, consumer products … dozens of amazing ideas for you
- Writing directory ads … what you need to know to save your shirt
- Some eye opening statistics that will change your thinking dramatically on directory ads
- Designing Brochures & Flyers – turning a waste of paper into a red hot sales tool
- A simple layperson approach to designing an effective brochure layout
- Headlines on your flyers – could you write this MILLION DOLLAR sentence?
- How much body copy should you write?
- Creating effective Direct Mail – making cost give way to cost effectiveness
- Doing the ‘numbers’ – the key to a solid strategy that produces profits
- Targeting – THE major determining factor in your campaign – getting it right
- Why clarifying what it IS you’re actually selling is critical to your strategy
- Which mailing lists are ‘hot’ … and which are ‘cold’?
- Crafting your most important element in the mailing package – the Letter
- A direct mail brochure – how does it differ?
- The ‘response device’ – last minute thought, or vital piece of the puzzle?
- Writing your opening – how to stay interesting and out of the waste bin
- ‘Out there’ examples of mailings that GRAB attention and GET NOTICED
- A BONUS – Gary Halbert’s compilation of 349 thought provoking great headlines!
E-BOOK: ‘Harnessing the Power of Packaged Information’ 23-page E-Book – (Value $32.00)
A powerful tool that shows you a case study you can emulate. It generated as much as 3000% more qualified leads. You’ll gain ‘expert in the industry’ status and credibility. AND you won’t need to spend anymore money on marketing than you are right now!
Classic Interviews and Success Stories
Practical hard-hitting interviews that go to the crux of how to make your business a success. These interviewees have revolutionised their business and wealth, each with different marketing strategies, and they are willing to share their secrets with you – warts and all – so you can cherry pick ideas for your own business.
Tom O’Toole Interview Classic (Audio)
Some lessons of pure gold from this ‘country baker’ who bought and built up a sleepy rural bakery from a staff of 2 and a $100,000 turnover, and turned it into a business phenomenon with 160 people and a turnover of TEN MILLION dollars. In a ‘sleepy’ rural town!
Gordon Sealey Interview Classic (Audio)
Gordon Sealey explains how he revolutionised his business with a few simple principles, and almost instantly sent his earnings up to 25-30%.
Paul Moxham Interview Classic Part I (Audio)
A step-by-step audio explaining how Paul Moxham increased his business TENFOLD over seven years even though he was in a so-called ‘dead marketplace.’ Now these ‘profit-explosive secrets’ are available to you – and your potential is limitless.
Paul Moxham Interview Classic Part II (Video)
A step-by-step video explaining how Paul Moxham increased his business TENFOLD over seven years even though he was in a sparsely populated region. Now these ‘profit-explosive secrets’ are explained to you in detail – the potential is limitless.
USP Magic Story: Coach Company (Article)
Cross Country Tours appeared no different from any of dozens of other coach lines selling tours to the over 50’s market. They told no story whatsoever. It wasn’t until Iris came to one of our three-day marketing workshops that her true story unfolded in all its glory. Learn what Iris did, and how YOU can do the same for your business.
USP Magic Story: Stone Mason (Article)
His Yellow Pages ad was just like all the page after page of others in the classification ... with bullet points, a big name up the top and a big phone number at the bottom. This article describes how we transformed his ad and transformed his fortune.
‘How to’ Articles
Practical ‘to-the-point’ articles that demonstrate the various ways of tweaking your business to maximise profit and turnover. This vast library of articles deals with all facets of business and promotion, but even reading and implementing just one of the strategies in one article could literally transform your business' success!
'Gold on Steriods' Nurturing Strategies (Article)
One of the most INexpensive exercises you will ever do, with one of the highest returns and highest response rates you will ever get.
How to Develop a Winning Marketing Plan (Article)
Learn how to systematically increase leads and sales, and accurately predict your profit margins by devising this simple marketing plan.
The Absolute Best Way to Approach the ‘Cold Marketplace’ (Article)
How to create host beneficiary relationships that quickly get you more customers from the ‘cold marketplace’ than probably anything you’ve done before.
No Risk propositions for winning more Customers (Article)
How to gain instant credibility amongst prospects, and significantly increase your conversion rate.
Why Testing Your Copy is the ONLY way to create better Ads (Article)
How to methodically test your ads, brochures, flyers and mail that sends your responses through the roof.
How to Offer More than your competitors could afford to … and pay Little to Nothing for it (Article)
Learn how to offer your customers so much you will become the ‘logical choice’ … and the best bit, you can do it at no extra cost!
How to be a Successful in Sales (Article)
Why 8% of sales people win 60% of the orders. It’s simple, but if you aren’t doing it, then you’re losing more than half of your orders you should be getting to your competitors right now.
Value Adding and Pricing Strategies (Article)
How to charge what you’re worth, AND have customers and prospects who are more than happy to pay it.
Advertising Agencies? (Article)
Should you use an ad agency? And if you do, how do you choose one that won't just waste your money? This article answers these questions and gives you a quick checklist to help you make an informed decision.
How to Increase Credibility with Legendary Customer Service (Article)
Jan Carlzon puts it, ‘If you’re not directly serving the customer, your job is serving someone who is’. Learn how to create a legendary customer service that will have people talking and walking through your doors.
The Customer Service Mindset that will set you apart (Article)
Create the right mindset throughout your company and your success will almost instantly be transformed with increased loyalty, higher purchase frequency, more referrals and more…
Are You Inviting Bad Debts? (Article)
No one would ever admit to encouraging their customers NOT to pay their bills. But every time they send out an invoice, they’re effectively saying, ‘You don’t need to pay this’. Learn how to easily avoid slow payers and bad debts...
Is Cash Flow Complacency Costing You? (Article)
Are you running a tight ship or are you letting money fall through the floorboards? This article is about how to make every 'penny' count.
How to Choose a Good Graphic Designer (Article)
How to choose a graphic designer who will create the right ‘corporate face’ for your company, complete with a checklist to separate the excellent ones from the mediocre.
How to hire the Right Person and avoid the expense of bad choices (Article)
How to ensure you have the best, most ethical and hard-working people for the position, and you don’t suffer sometimes crippling, consequences of choosing the wrong person.
Instilling the Right Attitude into an Inductee (Article)
Some tips on how to get your new employees working with 100% efficiency as quickly as possible, and how to ensure they're likely to keep this work ethic.
Stop Losing Your Customers NOW (Article)
How you can use relationship marketing to stop up to 85% of your customers leaving your business for a competitor.
The 90 Day Rule – (Article)
An innovative study that highlights how you can multiply your profits by ‘being there’ every 90 days.
Why Some Customers are Afraid to Buy from You (Article)
‘Failing to harness this fundamental marketing truth is to forego a vast opportunity.’ Learn what this marketing truth is and how to apply it for a sales explosion.
Your Customers Don’t Know the Difference Between You and Your Competitors … Yet (Article)
Why most companies truly do not articulate their USPs, and blend into their competition. Learn how to formulate your unique ‘Reason for Being’ and make your company truly special in the eyes of your customers.
Classic USPs (Article)
Classic case studies that highlight how to develop and harness the power of your USP.
Elevator Speeches – your key to networking and prospecting (Article)
A tool for quickly selling ‘what you do’ to a potential client, business partner or advocate.
Why a Customer Complaint is a Powerful Opportunity (Article)
Example letters that demonstrate how you can turn complaining customers into loyal advocates who’ll come back and refer you more customers.
How one small business owner in the ‘outback’ achieved the highest customer satisfaction rating ON THE PLANET (Article)
Not only does this article explain how he did it, it also gives you the unique ‘customer communication plan’ and well-crafted communication material he used to do it.
Newsletters for Sales Increases (Article)
How to write a newsletter that will be read, will increase sales, will position you as the market ‘expert’ and will set you apart from your competitors.
How to Optimise Market Presence with your Newsletter (Article)
Learn how to create a newsletter with well-developed objectives, strategies, distribution channels, pass-on value, and content – then sit back and watch the leads flood in.
Do You Actually Need an Ad? (Article)
Many companies waste money on ads that don’t work, or aren’t needed. This article challenges whether an ad IS what you NEED, and if you do, whether the one you have now is actually working!
How Good are You at Picking a Winning Ad? Take the Test… (Article)
A simple lesson that could make a massive impact on the response rates of your ads.
Don’t Run That Ad! (Article)
Identifies some of the most common pitfalls that even many advertising 'experts' and 'gurus' fall into when writing an ad.
Are You Wasting Your Money on Ads that Don’t Say – ‘sell’ enough? (Article)
How to make an ad that ‘sits down’ with hundreds (or thousands) of readers and personally sells them like a sales superstar would. Make sure you don’t waste another cent on an ad that doesn’t do this!
26 Reasons that Compel People to Buy (Article)
Identifies the 26 powerful reasons why customers buy. If you don’t use one or more of these reasons in all your communication with customers you are letting massive opportunities slip through your fingers.
How to Keep Your Sales Letters Out of the Bin (Article)
People sort their sales letters over a wastebasket. Learn how to make your sales letters grab the reader’s attention, be meaningful for the recipient, and motivate them to buy – AND keep them out of the bin.
One of the Biggest Traps when trying to sell a product or service (Article)
Learn how to make your service or product meaningful to customers, and avoid the traps most businesses fall into when selling their service or product.
Write Words that Sell Off the Page (Article)
Learn how by creating a sales process, some compelling ‘sell off the page’ copy, and making customers commit to ‘small sales’, you can dramatically increase response rates and sales.
How to Make Your Offers and Sales Believable and Avoid Being Another ‘Imported Rug Merchant’ (Article)
How is it that you can have a great offer or sale that you’d be mad not to take up, but no one does? It’s because you are missing one simple but vital ingredient. An ingredient that tightly holds the sales floodgates shut.
The secret to writing ‘me-to-you’ copy (Article)
How to write copy that talks with customers and prospects, and compels them to buy.
How to harness the power of Specificity (Article)
Learn and use this simple technique, and you will build credibility amongst customers and prospects that sets you above your competitors.
Copywriting Tips from an Industry Expert (Article)
How to start writing compelling copy now.
Direct Mail Fundamental Truths (Article)
Once you understand and apply these fundamental truths, research proves you could achieve up to 1,000% better results in your direct mail campaigns.
Learn How to GRAB attention in 3 Seconds (Article)
You have about 3 seconds to grab the reader’s attention, to identify with their needs, and THEN to tell your story so compellingly, they’ll stop and take action in an otherwise busy day. Otherwise your mail goes in the bin, and so will your campaign.
Increase Response by 500% or More with Direct Mail Multi-Stage Letters (Article)
With multi-stage mailings clients have achieved up to a 500% increase (1,200% in once case), in response. To put that in perspective, where a simple one-off mailing may result in ONE sale per 100 prospects … the multi-step strategy could well produce you 12! Learn the multi-stage strategy that can skyrocket your sales.
The Single Most Important Thing in Marketing (Article)
If you don’t ‘target’ the right market with the right strategy, your marketing campaign will most definitely fail. Once you’ve learnt how to acutely target your market you’ll be on course for success far beyond your expectations.
A System Checklist for boosting Referrals (Article)
A checklist for ‘must do’s’ and ‘must have’s’ for actively capturing more referrals. An essential for any company looking to grow this most profitable source of new business.
The Abundant Benefits from Holding Your Own Seminar/Special Event (Article)
It may or may not seem a little 'left-field' to you in your industry, but almost every business can hold a highly profitable seminar or special event that will net more customers, sales and referrals. This article explains how…
The Monetary Rewards of tapping into Customer Frustrations and Solving Problems (Article)
How the most successful businesses understand their customers and their frustrations, and use the information to create more business.
Yellow Pages Ads Traps and Tips (Article)
Even with the emergence of the Internet, a well-developed Yellow Pages ad can make the phone ring hot. Learn how to turn ‘Yellow-into-GOLD.’
The Simple Psychology Behind Turning Non-Performing Salespeople into Winners (Article)
A proven strategy for motivating non-performing salespeople.
How to Discover a Star Salesperson (Article)
A guide to help you find star salespeople who win you business and stay for the long haul.
Harnessing the Power of Referrals (Article)
Relying on happy customers to refer you business of their own volition is putting your business in the hands of others… You need to make referrals happen. This is another key article demonstrating how you can create a seemingly ‘impromptu’ system that ensures happy customers constantly refer you business.
Winning Tenders with Well-Crafted Quotes and Proposals (Article)
The wording of your quotes and proposals is essential in maximising your sales, and is often the difference between winning, or losing to a competitor. It’s not always PRICE! Discover this new approach to your proposals and quotes, and watch your success rate grow.
How to Write a Newsletter Customers will Read (Article)
Stuck for ideas for your next newsletter? Learn the easy and quick way to write compelling newsletters that get read and generate sales.
Why Your Customers want you to sell them ‘up’ (Article)
Learn why your customers don’t actually want a cheaper deal, even if they think they do. And why you must avoid the temptation to down sell.
Harnessing the hidden profits in ethical Cross-Selling (Article)
If you’re not effectively cross-selling your products and services, you are missing out on a fortune. Worse, you may be letting your clients down on your ‘duty of care’. This article explains the basics that most businesses miss, and how to significantly increase your profits by applying these basics.
Plug the Leaks in Your Sales Process and Stop Customers Falling Through the Cracks (Article)
Companies lose untold potential profits every day and don’t even know it. Not through out-of-control overheads or ineffective advertising. But because of the invisible ‘leakage’ during their sales PROCESS. Some waste as much as 75c in the dollar. Extrapolate your own figures and it will give you a huge shock. Learn how you can plug your lost profit.
Secure Appointments with this Phone Telephone Script (Article)
A proven formula for securing appointments on the phone that works in any industry.
Approach a Referred Prospect the Right Way (Article)
Someone has been referred to you? How should you position yourself and your company to optimise the new relationship? This article gives you example scripts and letters you can adapt today for your business.
The Conventional Way of Winning Tenders doesn’t work, Here’s Why… (Article)
A fantastic article challenging the way companies win customers in ‘cut-throat’ marketplaces. If you are in a price war or a highly competitive marketplace, this article will substantially add profit to your bottom line.
Call Centre Strategies (Article)
Done properly, telemarketing can increase the lifetime value of your clients, reduce attrition, produce referral business, and lift your success rate in sales campaigns by up to 500% … or more. Done badly, it can be fatal for your business. This article explains how to do it properly.
Announcing a Price Increase can be GOOD news for Customers (Article)
A template letter for announcing a price increase that will actually EXCITE your customers and make them more positive towards buying from you.
Public Relations Secrets (Article)
Want to have highly credible ‘free ink’ in the media and not pay a single cent for it? This article reveals how to motivate a journalist into making your business, service or product a great story.
This is not all of the resources in the Entrepreneur Library … more are being added progressively to build the value of your library even more! Now is an exciting time to be part of this world first business solution.
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