Write a new Ad
One media cost of your new ad will probably cost you more than this entire marketing service. Which puts things into perspective. But the REAL cost isn’t the placement. It is running AN AD THAT FAILS to produce leads and sales opportunities. If it’s a Yellow Pages ad, it’s more so because it’s ‘locked in’ for a year.
Can knowing how to create an ad really make that much difference? Well, here’s a little ‘sampler’ for you.
One of these ads which we wrote for a client out-pulled their original ad by 40 times. Can you guess which one? Do you know why it would work that much more effectively? More importantly, could you replicate this sort of response difference in your own advertising?
It’s this sort of practical know-how that you will have at your fingertips in Marketing Help Online. Know-how that turns your PASSION into profits on your bottom line.
Here are just 3 vital ways to MULTIPLY your outcomes from your ads. These apply to the ads above. They’ll apply to yours too.
1 - The pulling power of your headline .
Your headline is ‘the ad for your ad’. You may already know that. A powerful headline can produce as much as a TWENTY TIMES more pull in sales, enquiries, walk-in traffic, phone enquiries …
Imagine it. One simple twist to what your ad headline says can give you the profit-pulling power of having 20 ads for the price of one. Question is …
HOW do you write that magic headline that puts the cash registers into meltdown? Particularly if you’re not a ‘marketing’ person or ‘creative’?
Creating effective headlines, creating effective ads, creating any effective communication piece, is about following a step-by-step SYSTEM.
You may not get it perfect first time around, but what if you only double the success of your ad?
Ask the question again … how much is it costing you NOT to know the system for success?
2 – What is the ‘thing’ that tips the scales & makes the sale?
This is a really exciting element to an ad. It’s the offer. If you don’t have an offer in your ad (and MOST ads don’t!)… there could be at least 300% more sales for the taking.
Your offer doesn’t have to be something as gimmicky as ‘free steak knives’ (but think how many MORE sales are made on late night television with that offer!!). Your offer can be subtle.
The point is, you ‘kiss goodbye’ to profit that should be yours if you don’t have an effective offer. With Marketing Help Online at your fingertips, you’ll have the tools to be an ‘master strategist’ of powerful offers.
3 – The ‘Point of YOU’
If you were to study the greatest and most successful ads of all time, one thing literally jumps out at you.
It’s the ‘Point-of-YOU’ factor. Whereas most ads talk about the advertiser themselves … their factory, how many offices they have, that it’s THEIR birthday … or they talk about the product features instead of benefits to the prospect. Big mistake!
Prospects simply ‘turn the page’ and are lost. Use ‘Point-of-YOU’ in ALL your communication, and your business will grow.
Again, these are just 3 of the dozens of tools in MHO that multiply success. Here’s a ‘sampler’ … a response generating powerhouse for creating ads, brochures, sales letters, flyers and sales presentations. And yes, it is already in the Entrepreneur Library. As a member, you get to download it for free.
This amazing 94 page response generating powerhouse e-Book will open your eyes. You won’t be able to help yourself from creating powerful effective ads and brochures. And remember, the Entrepreneur Library isn’t just equipped with e-books. There are videos, strategy rich audio tracks, how-to articles, step-by-step checklists and truckloads of worked examples. THIS e-book is just ONE of over 100 resources. |
