Marketing Help Online FAQs

Q. How does our firm benefit by investing in a subscription to Marketing Help Online (MHO) for our business clients?

As you know, there is a rapidly growing push amongst professional firms to find new ways to ADD VALUE to their business clients. This groundbreaking new service delivers regular, practical strategic guidance for your clients' businesses, and in doing so, creates a stronger bond with your clients, and keeps you at the leading edge of service offerings. Further, by facilitating free and unlimited client access to a unique entrepreneur library of growth strategies, clients will seek more involvement with you, which translates into higher level work and higher fees. And new prospects will have a compelling reason to come to you. Which means quality referrals. It’s a concept that can repay you the subscription outlay many times over.

Q. What’s included in the MHO ‘package’?

The MHO package has a number of elements. The key elements are the monthly interactive marketing course for your clients - MARKETING MENTOR, and unlimited free (password protected) client access to the ENTREPRENEUR LIBRARY. In addition, clients are able to contact us for ‘quick critiques’ on promotional pieces they’ve created at low cost, and they have the constant anticipation of having new resources being added to the library all the time.

Q. Should our firm include just ‘A’ business clients or all our business clients?

This is the amazing thing about the MARKETING HELP ONLINE client loyalty program! It is so economical, you can inexpensively include all of your business clients for a small ‘umbrella’ monthly fee. And as it’s totally ‘hands off’, it doesn’t take you any time at all to deliver this amazing service to them. This is the perfect tool to ‘evolve’ your ‘B’ clients into ‘A’ clients, and your ‘C’ clients into ‘B’ clients! And it all happens seamlessly and automatically.

Q. What is the MARKETING MENTOR month-by-month course?

This is a regular monthly value-added communication from YOU to your clients. It’s NOT a newsletter. It is a structured, easy-read, interactive format that builds the clients’ knowledge in practical proven marketing strategies and sales skills. Each month we'll email you a 'template' email (which you can adapt slightly if you wish). Then you simply email it on to your business clients. The email contains a link that instantly opens up MARKETING MENTOR. The articles dovetail into relevant multimedia segments in the Entrepreneur Library.

Q. Explain the ENTREPRENEUR LIBRARY.

The ENTREPRENEUR LIBRARY is a vast library of multimedia resources to help your clients (and you) with marketing – practical Professionalism in Business video training segments, audio segments, case studies, articles and checklists to help them implement and improve their advertising, sales letter writing, tenders, professionalism in selling, professionalism on the telephone, retail sales skills, etc. They’d pay hundreds or thousands to get this material as an individual. From you … it’s free.

Q. Who created this MARKETING HELP ONLINE service?

The creator is Chris Newton, founder of Results Corporation. Chris has been a marketing pioneer for small business since first publishing a bestseller small business guide in 1984. He has authored over 400 marketing newsletter and magazine articles, books, and audio and video training programs. He’s presented to tens of thousands of small business people around the globe, sharing the stage with Jay Abraham, Tom Hopkins, Michael Gerber, Allan Pease, Paul Dunn (his former partner in The Results Corporation), Michael Basch and many others. His personal mission is: “To add value to business people by helping them achieve their own marketing successes.”

Q. What are your guarantees of quality and delivery of these services?

A. Chris Newton is a fanatic when it comes to quality. MHO is his ‘flagship’ product, and he and his small team are passionate about maintaining and constantly improving quality. The selection process for choosing the firms to develop the graphic interface, and to host the vast database of content and ensure absolute dependability of deliverability, was exhaustive and meticulous. These firms have rock solid credentials to ensure deliverability will be seamless and enjoyable. There is a strong ‘team’ commitment to making this service the very best it can possibly be.

Q. Will our clients’ confidentiality and privacy be respected?

Your clients are YOUR clients. We don’t wish to, and can’t access those names. You’ll see from the way MHO has been designed, it is YOUR logo that takes prime position when your client accesses the materials. When they log in, they’ll be using YOUR password and user code. At no time will we know who they are. We’ll report to you on the ‘activity’ by your client base, but these are merely statistics. The only time we’d communicate with a client is when they actively choose to approach us for a ‘Quick Critique’, or for a higher level of consulting, or to purchase a Results Corporation program.

Q. How will we know what is being said in this material to our clients?

This is a critically important question. Firstly, we are totally committed to delivering purely marketing content, not financial services, or accounting services or legal services or insurance services. Furthermore, you’ll have full access to all of the material in advance, and you are free to review it (and use it) at any time. Our entire purpose is to enhance your practice in the eyes of your clients, not to compete with you.

Q. Who owns the copyright on this material?

All of the material provided through this program will be either owned by Chris Newton and his Results Corporation group of companies, or will be included with the express permission of the copyright holders. Your clients are welcome to freely adapt from this material for their own businesses. They will not be entitled to pass it on to a third party who is not a subscriber client of yours as the sponsoring firm. This is strongly noted on the Entrepreneur Library front page.

Q. What about clients who don’t have the ‘bandwidth’ to access the multimedia elements of the Entrepreneur Library?

The entire MHO program has been designed for ease of access and simplicity. Of course, any multimedia presentation via the Internet requires a minimum ‘bandwidth’ capability. It is suggested that if you know of particular clients who don’t have the computer capabilities to access this service, you might choose to leave them out of the initial ‘intake’, until you know they have the required technology to do so. At that point, they can be introduced to the service, and will start right at the start, with Segment #1 of MARKETING MENTOR. In other words, they won’t miss out.

Q. Who will field any technical problems?

Again, if clients have a reasonable business computer set-up, they are highly unlikely to encounter any technical problems, anymore than the short time for ‘buffering’ they’d experience looking at videos on ‘YOU TUBE’. However, should they have any difficulties, the site will direct them to our technical people, not to you.

Q. What about Year 2 and beyond?

The MHO service is here for the long term. The content will continue to be refreshed, updated and expanded each month, and the MARKETING MENTOR segments will continue past the first 12 months. They will become progressively more ‘advanced’ in the concepts discussed. Bear in mind, new clients who join late will always receive MONTH ONE, and go through the course progressively.

Q. What about the USER NAME and PASSWORD?

These will be issued to you at ‘firm level’, and you simply include those in your introductory email to your nominated business clients. They will require the User Name and Password to access the Entrepreneur Library. Passwords can be changed from time to time if required, but as this is an ‘inclusive’ service for your clients, that will happen rarely.